Welcome to the Out Of The Box Press Room—your official source for company information, leadership bios, and brand assets. We invite wine industry media, partners, and collaborators to download approved resources and learn more about the team behind one of the most experienced DTC wine fulfillment and logistics providers in the industry.
Out Of The Box was founded by winery insiders who understand the full journey of a bottle—from vineyard and cellar to customer doorstep. That lived experience informs everything we do, from wine club fulfillment and direct-to-consumer shipping to customer care that builds long-term relationships between wineries and their members.
COMPANY BACKGROUND
Out Of The Box is a St. Helena, California-based direct-to-consumer wine fulfillment company specializing in boutique and premium wineries. Unlike traditional fulfillment houses, our team brings hands-on winery, marketing, and wine club management experience to every partnership.
We support wineries with creative, simplified logistics that make complex operations feel seamless—helping brands grow sales, strengthen customer connection, and deliver exceptional experiences with every shipment.
Our approach blends operational expertise with compassion, patience, and education, ensuring winery customers feel supported at every touchpoint.
General Manager Keynan Burnett, founder April Damron, and Warehouse Manager Judi McCabe celebrating five years in business as of January, 2026.
Leadership Bios
Keynan Burnett
General Manager, Out Of The Box
Keynan Burnett serves as General Manager of Out Of The Box, overseeing day-to-day operations, fulfillment execution, and client service. With deep experience in wine logistics, warehouse management, and DTC fulfillment, Keynan ensures that accuracy, efficiency, and responsiveness are at the core of every shipment.
Keynan is recognized for his calm leadership style and hands-on approach, working closely with winery partners to navigate the complexities of wine club shipments, allocations, special projects, and seasonal demand. His operational expertise, paired with a strong understanding of winery workflows and customer expectations, allows Out Of The Box to deliver a level of service few fulfillment houses can match. Like the rest of the OOTB team, Keynan prioritizes relationships first—believing that great fulfillment begins with listening, transparency, and follow-through.
What does Keynan say about Out Of The Box?
“Our success comes from doing the small things right, every single day. Accuracy, communication, and care are what keep wineries confident during their busiest moments—and that’s what we’ve delivered for the past five years.”
April Damron
Owner & DTC Strategist, Out Of The Box
April Damron is the Owner and DTC Strategist of Out Of The Box, a boutique wine fulfillment and logistics company based in St. Helena, California. With a background spanning winery marketing, sales, hospitality, and direct-to-consumer operations, April brings a rare, end-to-end perspective to fulfillment—one rooted in having lived the winery side firsthand.
April has spent her career helping small to mid-sized wineries build meaningful customer relationships through thoughtful wine club strategy, storytelling, and customer experience. At Out Of The Box, she applies that knowledge to fulfillment, ensuring that every shipment reflects the care, intention, and promise a winery makes to its customers. Known for her compassionate, patient, and educational approach, April believes the strongest logistics partnerships are built on trust, clarity, and long-term relationships—not transactions.
What does April Damron say about Out Of The Box?
“I have built a career on helping people sell wine DTC. We know how personal DTC is—and how much trust it takes to hand your customer experience to someone else. Five years in, our focus hasn’t changed: protect the winery’s promise and make fulfillment feel seamless, becoming an extension of their team.”
Nat Komes
Owner, Out Of The Box
Nat grew up in the wine business and has first-hand experience in every trend that has come on the market for the last 40 years. Nat is the embodiment of an out of the box thinker by necessity. His experience in building best practices in DTC wine strategy has made him our go-to guy for the next best idea.
What does Nat Komes say about Out Of The Box?
“In an industry moving toward consolidation, we’ve proven there’s still value in a small, highly experienced fulfillment team that knows wine, knows DTC, and puts relationships first.”
Media Resources
All materials are cleared for use in wine industry publications, trade press, and business features.
Media Inquiries & Press Contact
For interviews, background information, or additional resources, please contact:
April Damron
Owner & DTC Strategist